A Look Back at 2025: Third Person’s Highlights of the Year
As 2025 comes to a close, the Third Person team would like to take a minute to reflect on the past year. It’s been quite the journey — there have been a lot of exciting updates and a ton of growth!
2025 had many highlights: launching our referral program, hosting our first-ever retreat, introducing paid tiers to our 3PL pricing model, expanding to international 3PLs, seeing over 180% growth for brand signups on our platform YoY, and more.
None of it would have been possible without you, so thank you. We wish you a restful new year — cheers to 2026!
Check out some of our highlights from the past year below.
2025 by the Numbers
★ There was a 185% increase in brand signups from 2024 to 2025.
★ Brand signups grew over 280% between the start of Q1 and Q4 this year!
★ There was a 600% increase in unique brand connections with 3PLs between the start of Q1 and the peak in Q4.
Introducing 3PL Paid Tiers
In October, we announced our new subscription tiers, designed to help 3PLs gain more market insights, a trusted peer network to have in-depth conversations, and opportunities for their company to stand out — all while continuing to provide free access for both brands and 3PLs.
The new subscription model replaces Third Person's previous success-fee structure with a new approach that maintains free basic lead generation while offering additional tiers. The three tiers — Essential, Growth, and Premier — provide escalating levels of data access, predictive analytics, exclusive content, and peer-to-peer connection.
Referral Program Launch
We launched our Referral Program in March, and since then, we’ve had over 200 successful referrals!
Know anyone who’s looking for a 3PL? Refer them to Third Person!
➔Keep an eye out for an exciting announcement about referrals in January 👀
Third Person’s Inaugural Logistics & Leadership Retreat
Third Person hosted our first-ever retreat in Nashville, TN, in September 2025, and it was an absolute blast. We can’t wait for the next one — March 16-18, 2026!
Hosted by Third Person, these exclusive retreats bring together 50 founders and executives across e-commerce brands, 3PLs, and logistics technology companies to connect, exchange ideas, and immerse themselves in Nashville from a local's point of view. The goal? To forge deep relationships that shape what's next in our industries.
The Launch of MATT’S CHATS: A Third Person Webinar Series
We launched our webinar series in 2025, and we’ve had eight incredible episodes. A big shoutout to all our amazing panelists! You all brought your A-game, and we’re so grateful to everyone who participated.
From tariffs and tech to scaling brands and tips for ops leaders, we covered a lot of the biggest e-comm and logistics topics of the year, and we hope everyone who tuned in enjoyed the conversations.
Product Updates: Bonded Warehouses, International 3PL Filters, In-app Messaging
Bonded Warehouses & FTZ: We added an exciting enhancement to Third Person's AI-powered 3PL discovery in May — brands can search for and connect with bonded warehouses and Free Trade Zone ("FTZ") warehouses directly on our platform.
Expanding 3PL Options: We officially launched International 3PL Filters on Third Person this fall! Brands can now easily sort 3PL connections by location, making the search for the perfect fulfillment partner even smoother.
Streamlining Brand/3PL Communication: We also launched our in-app messaging platform on Third Person to help brands and 3PL seamlessly communicate with each other. No more endless email threads or missed messages — our in-app messaging is here to keep communication simple and organized.
Website Revamp and Branding Update
In June, we updated our website and branding to include more enhanced content and a seamless design, prioritizing user-friendly features and the needs of brands and 3PLs.
Third Person 2025: In the News
NBC News: Third Person’s Founder & CEO, Matt Hertz, was quoted in an NBC News article in August about the end of de minimis and the impact on U.S. shoppers.
Nashville Business Journal: Matt was interviewed by the NBJ in May about helping small businesses deal with tariffs.
Modern Retail: Matt was interviewed for an article in Modern Retail about U.S.-China tariff relations in May.
Supply Chain Dive: Matt and Third Person were quoted in a Supply Chain Dive article in August about Flexport upping its monthly minimum fee for fulfillment customers.
Third Person In Person: Conferences & Events
The Third Person team had a fantastic time at Home Delivery World 2025 in Nashville in May.
HWD brings together thousands of industry leaders across North America to cover Parcel, Heavy Goods, Digital Supply Chain, Grocery, Intralogistics, Real Estate, Urban Logistics, and more in the world of supply chain and e-commerce.
Third Person also attended the SUPERZOO Pet Conference (the largest North American pet retail event) as well as the Fancy Food Show in Las Vegas.
Unboxing Videos
If you followed any of our socials this year, then you probably saw our unboxing videos. We had a lot of fun (maybe too much?) making these, and we want to thank our fearless leader, Matt, for putting up with the marketing team’s unhinged editing.
Watch all of our unboxing videos on Instagram, TikTok, LinkedIn, and YouTube, and check out a special holiday-themed unboxing below!
2025 was a great year for Third Person, and we loved connecting so many brands to incredible 3PLs.
Stay tuned for some fun referral announcements in early 2026. Thanks, everyone!
